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22      CHILDART      GLOBAL CREATIVE LEADERS                                                         JAN-MAR 2021      23


 CELEBRATING   Happy birthday to you, happy birthday to you, happy birthday   the beauty of different ways of dressing, different languages
 dear Leigh, happy birthday to you! When Leigh Rawdon
           and accents, different foods— it can really help you connect to
 ORIGINALITY  was a child, her mother threw her a dazzling Cinderella   things that are different from your day-to-day life. You see things
 birthday party. This was a party like no other. Her mother
           in a new light.”
 created colorful cut-out Cinderella invitations and even
 dressed up like Cinderella for the party. Leigh’s mother   Leigh and her cofounder decided upon Tea Collection for the
 valued originality. “She very much honored any kind   name of their company. “We wanted a name that would evoke
 of work that was original.” Her mother made open-faced   the values that we were trying to bring to life. When you drink
 sandwiches with a mosaic of edible decorations and also   tea, very often, you share a connection with someone else. Tea
 creative wreaths to decorate their door. She encouraged the   is something that is common in so many cultures around the
 same kind of originality from Leigh. “If I were to write a paper   world. It may taste a little different, have different flavors, but it
 for high school, it could not be like anything anyone else   all comes back to the same shared experience. It’s timeless. It’s
 had ever written. I grew up in the 70s and 80s—well before   popular now and it will be popular for years to come. And that’s
 Instagram and Pinterest—so my mom found inspiration   also an important value for us—sustainability. Tea, the drink,
 entirely on her own. She didn’t do things the cookie   reflects these values, so we named the company Tea Collection.”
 cutter way. I had these values instilled in me through   Kids are quite good at figuring out how to use what they
 her example.”  have to get what they need. Leigh credits this childhood trait
 Leigh Rawdon is the founder and CEO of Tea Collection,   of resourcefulness, combined with hard work and grit for the
 a line of children’s clothing inspired by the cultures of   foundational growth of Tea Collection. A combination of creativity,
 the world. From the company’s beginning in 2002, it has   empathy and hard work can result in an element of optimism. “You
 grown into an award-winning fashion brand. Creativity,   have to believe that it’s going to be OK. You have to have dreams
 entrepreneurship and a deep respect and appreciation for   to pursue and believe in yourself—believe you can get there.”
 the vibrant and diverse cultures of the world have been the   Leigh’s advice for you is to maintain and keep connections, and
 secrets to her success.   to find things to be curious about. “Staying connected to family

 Growing up in Memphis, Tennessee, she was a young   and friends is essential—especially in times like these. And
 entrepreneur, creating what we might today call the   finding something to be curious about is also really important. I
 “Door Dash of lemonade stands” as she ran around the   think my generation thinks we should turn off the screens and
 neighborhood delivering lemonade. She also sold tickets   get out the arts and crafts, but we must be open to new ways of
 and concessions to neighborhood plays she orchestrated.   being creative with the tools and technology available today. Make
 Leigh obtained an MBA from Harvard Business School.   your own little iMovie! Let your brain get lost, in a beautiful way,
 While there, she was mentored by academic, business   solving how to make an audio file or create something with technology.”
 consultant, and author, Clayton Christensen, who she   Leigh champions originality and ingenuity. Experience has taught
 recalls was “a magnificent thinker and a magnificent human.   her that creative leaders possess resilience, grit, and empathy.
 He instilled in all of his students the importance of   Most importantly, she believes that everyone should be
 approaching all people with humanity and respect, no   treated with respect and humanity. “It’s important to be
 matter the circumstance.”  yourself and to be celebrated.”
 Through her passion for travel, Leigh determined that it was
 “deeply important for children, from the earliest age, to be
 exposed to not only the world around them, but the world
 beyond them.” She wanted to be a part of creating global
 connections, and inspiring curiosity in the littlest citizens of
 the world. She wanted to help people feel at home in more
 places than their own hearth. “We are all just participants
 on this planet. We need to treat each other as more
 LEIGH RAWDON  similar than different. Even when immersed in a part
 of the world where everything may look, smell, or taste
 FOUNDER + CEO  different, at the core, we are all just people.”

 TEA COLLECTION  Leigh travels the world exploring cultures to find inspiration
 for print, pattern and color for her clothing line. “Experiencing
 SAN FRANCISCO  cultures beyond your own helps you appreciate beauty—




 LEIGH RAWDON CELEBRATING ORIGINALITY                                                                      https://icaf.org
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